Today online shopping is omnipresent. Now as we have our discussion I can use my smartphone to order tonight s dinner and a necktie for the occasion. Technological developments allow consumers to shop when they want where they want for almost anything they desire. Associated with that people are much more comfortable with ecommerce giving their credit card numbers to Amazon and others so the comfort and trust levels are much higher.

Also the logistics networks that companies use to deliver have improved significantly in respect to speed convenience and cost. For example I get Sunday delivery of Amazon through the post office as part of my Prime membership Ukraine Mobile Number List while Amazon Instacart and Google Express are currently experimenting with same day delivery. The other important factor that leads us to believe that we are at an inflection point is demographics. You have this new generation of digital natives who are used to operating online.



Their default option for shopping is through a digital interface. e to place an order for almost any class of goods including shoes clothing and other items that were traditionally considered safe from ecommerce. Q It also seems that as people have become more comfortable with shopping online they are buying a wider array of goods. Alvarez I remember having conversations with consumers a few years ago where they d say there is no way I m going to buy apparel online . But now over percent of apparel is purchased online.