A influence the customer's purchasing decision. This is very important. Almost % of all customers specifically search for product videos before making a purchase decision. pasted image This is important news. Maybe you're subconsciously  off because you don't offer product videos. Large companies know how important video marketing is and therefore place particular emphasis on this strategy. pasted image But videos don't just work on social media, they can even increase the click-through rate of an email by up to % . pasted image And the conversion rate of a landing page by up to %. pasted image Almost half.

Of all video views take place on YouTube . pasted image Videos are interactive and fun, which is why they work so well. And because they work so well, they should be part of your marketing arsenal. . Tell a story about your product Successful products and brands philippines photo editor tell interesting stories. What do I mean by that? I believe that stories are a very effective marketing strategy. But what makes an interesting story? Essentially, you are making a promise to your customers. You promise them health, wealth or success, it depends on your company. This promise is wrapped up in an interesting story. Greats , a company that makes designer shoes,



Funded by Jon Buscemi and Ryan Babenzien. In the video above, Jon and Ryan share the story of how the company came about. They tell you when and how it all started and how their product differs from other designer shoes. They tell a story. A story of cheap designer shoes and free shipping. Since the term “designer” is usually associated with very high quality and expensive products, the video is something special. You are made curious. Here's another example from TOMS , the famous shoe manufacturer, supporting good causes. TOMS Official Site The One for One Company For every pair of shoes purchased, TOMS donates a pair of shoes to people in need, hence the slogan “One for One.